UBC IMBA 是加拿大不列颠哥伦比亚大学(University of British Columbia)与上海交通大学合作的中外项目,经中国教育部批准于2002年设立,是由北美知名高校授予学位的全英文在职国际MBA课程,均由UBC优秀师资亲自飞赴上海面授;为期20个月,其中包括2周的温哥华本校学段及丰富的海外学习机会。项目学员将接受UBC Sauder商学院系统、专业的管理知识和理念,提升职业发展道路,拓展国际视野。
Learn how to use the information contained in financial statements to make better business decisions.
公司财务
Build on the skills learned in Foundations in Accounting I and learn the intricacies of managerial accounting.
金融
Analyze corporate decisions from a financial point of view and understand basic economic issues. Learn core finance principles and become skilled in financial decision-making.
市场营销
Learn to develop marketing strategies through market segmentation, marketing plan development and profitability assessment of products and services.
统计应用管理
Apply statistical modeling used in finance and marketing in a managerial setting.
投资理论与资产定价
Understand asset pricing models, as well as risk, return and diversification using stock market data.
运筹管理
Learn the fundamentals principles of Operations Management, enhance your managerial insights and intuition and improve your business decisions.
商业经济学
Examine the supply and demand framework to consider the optimal behaviour of firms and consumers.
建设高绩效团队与组织
Gain a set of frameworks and process that will help you effectively lead alongside others in organizations.
商业战略
Learn how to apply strategic thinking skills to specific business situations and gain concepts, skills, and analytical tools that can be used to formulate strategy with any objective in mind.
Gain an entrepreneurial mindset through disrupitive thinking and be able to validate entrepreneurial opportunities for market size and defensibility.
市场研究
Gain a basic understanding of the nature and scope of marketing research problems and the methods used to solve these problems.
公司战略
Explore the boundaries of a firm, diversification into new industries and understand how to think about taking our firm international.
数据可视化与应用
Learn best practices to obtain, organize, and explore data to be able to present it in a visually appealing method.
品牌管理
Learn how brands are developed and managed as strategic assets and use case studies to visualize challenges commonly faced by brand managers.
谈判战略
Develop skills to analyze bargaining and conflict relationships and learn about your own individual bargaining styles.
流程运用与管理
Expand your knowledge of operations and supply chain management, which will benefit you whether you’re focusing on this area or another within an organization.
消费者行为学
Uncover insights into how consumers perceive, choose, consume, and evaluate products through the lens of consumer behaviour principles.